Mr. Sundar Singaram, Director of Operations at the South India Hotels and Restaurants Association (SIHRA), formally inaugurated the prestigious HoReCa Hospitality Expo held at the Codissia Trade Fair Complex, Coimbatore. The expo witnessed an impressive display of innovation and excellence, with over 300 leading brands from across the hospitality and food service sectors exhibiting their products and solutions across all five expansive halls of Codissia. Drawing a remarkable turnout, the event welcomed more than 30,000 industry professionals, including hoteliers, restaurateurs, chefs, and procurement specialists from across the region.

As a key feature of the expo, the SIHRA Lounge emerged as a vibrant networking hub, serving as a dedicated space for meaningful industry interactions, knowledge sharing, and brand connect. Numerous hoteliers and hospitality stakeholders visited the lounge to engage with the SIHRA team, gain insights into the association’s initiatives, and explore membership opportunities. The strong response led to a significant number of new memberships, reflecting the growing relevance and impact of SIHRA in South India’s hospitality landscape.